YaBoyRoshi Rebrand

For YaBoyRoshi, one of YouTube’s most beloved anime creators, it was time for a content evolution. His audience had skyrocketed to over 450K subscribers, many drawn by the channel’s signature anime reaction videos. But by 2021, ‘Roshi’ was expanding into new content types, adding in weekly livestreams on YouTube and Twitch. His story-gaming playthroughs—during which chat often guided key plot decisions—brought in tens of thousands of viewers. Before long however, Roshi (a former graphic designer himself) realized the look and functionality of his stream graphics were holding him back.

That’s where Point Zero came in. For starters, we were tasked with creating a new brand identity. That meant reimagining the original YaBoyRoshi brand—with all its classic anime inspirations—for a larger, livestream scale. Next, Roshi commissioned a revamped broadcast package, including fully-illustrated scenes, hand-drawn chibi characters and Dragon Ball Z-inspired animations. His most ambitious request was a custom-developed hype train widget, engineered to maximize audience interaction.

Our mission was to design a look with as much character, energy and creativity as Roshi himself. The final result stands as a testament of Point Zero’s illustration prowess.