Spring 2021

YaBoyRoshi Rebrand

Powering up a legendary anime creator.

For YaBoyRoshi, one of YouTube’s most beloved anime creators, it was time for a content evolution. His audience had skyrocketed to over 450K subscribers, many drawn by the channel’s signature anime reaction videos. But by 2021, ‘Roshi’ was expanding into new content types, adding in weekly livestreams on YouTube and Twitch. His story-gaming playthroughs—during which chat often guided key plot decisions—brought in tens of thousands of viewers. Before long however, Roshi (a former graphic designer himself) realized the look and functionality of his stream graphics were holding him back.

That’s where Point Zero came in. For starters, we were tasked with creating a new brand identity. That meant reimagining the original YaBoyRoshi brand—with all its classic anime inspirations—for a larger, livestream scale. Next, Roshi commissioned a revamped broadcast package, including fully-illustrated scenes, hand-drawn chibi characters and Dragon Ball Z-inspired animations. His most ambitious request was a custom-developed hype train widget, engineered to maximize audience interaction.

Our mission was to design a look with as much character, energy and creativity as Roshi himself. The final result stands as a testament of Point Zero’s illustration prowess.

YaBoyRoshi Coming Soon Teaser

Branding

The original brand was heavily-inspired by Roshi’s two favorite anime, Dragon Ball Z and JoJo’s Bizarre Adventure. Throughout the identity creation, we pulled many references from both anime sources—staying true to Roshi’s original vision. Meanwhile, the channel’s iconic character mascot, ‘Master Roshi’, would be reimagined through illustrated chibi art.

Old YaBoyRoshi Logo

New YaBoyRoshi Logo

YaBoyRoshi light logo variations
YaBoyRoshi Brand Color Palette

YaBoyRoshi Brand Font Typography

Design style

To make each screen design truly unique, we mixed 3D backgrounds with hand-drawn, 2D character illustrations. Meanwhile, overlay compositions and layouts are inspired by video game UI—specifically, Dragon Ball Z and other classic fighter titles. Each YaBoyRoshi animation, including his alerts and hype train, draws heavily upon anime themes.

Roshi 6 Hype Levels

Roshi Custom Number Set
Roshi Social Profile Art

Interactive preview

Want to give YaBoyRoshi's designs a test-run? Click an asset below to see how it would appear on-stream.

YaBoyRoshi livestream gameplay overlays
Starting Soon
Intro
BRB
Ending Screen
Transition

Emotes and badges

Badges
Tier 1
Tier 2
Tier 3
Tier 4
Tier 5
Tier 6
Tier 7
Tier 8
Emotes
Balloon
Clown
Gun
Hmm
Hurt
Mindblown
Money
Puke
Rage
Sigh
Thumbs up
Wut
Yeah?!
Animated emotes
Cry
L
Love
Lul
Power
Twerk
W
Zzz

Twitch Chat
YaBoyRoshi Twitch Chat Light Example

YaBoyRoshi badges sketch progression
YaBoyRoshi Running Sketch Animation
YaBoyRoshi Intro Animation Storyboard
YaBoyRoshi Punch Sketch Animation

YaBoyRoshi Turtle Sketch Animation

Team

John Martin
Project Director
Tray Stidham
Creative Director
Corey Williams
Motion Designer
Kiana Tan
Illustration Artist
Thaina Alves Baute
Illustration Artist
Bruno Dombidau
Creative Engineer
Marcus Nilsson
Sound Designer
Viktor Eidhagen
Sound Designer

Scope

Identity design
Livestream graphics
Social media graphics

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